Aditya Birla Capital (ABC) sought to empower financial advisors to become one-stop solution providers for their clients' diverse financial needs.
Aditya Birla Capital
SELECT
"ABC Select" program aimed to equip advisors with the tools and support to offer insurance, asset management, broking, and financing solutions across all life stages.
THE BIG QUESTION
There are two key stakeholder in this program. The Advisors and The Employees!
We decided to address the big question “what's in it for me”, for each.
Program launch Promotional Campaigns Communication and Design Knowledge bank Videos Event Communication
Introductory Presentations
Clear communication of the program's benefits for advisors and their clients.
CAMPAIGN
"I am Select"
Engaging campaigns to drive advisor sign-ups and onboarding.
CONTENT
Knowledge Bank
Educational resources for advisors to identify suitable products for various client needs.
COMMUNICATION & CREATIVES
Developed impactful communication materials and creative assets promoting the program.
Over a span of 5 years we have increased advisor base by 2200%
