Abu Dhabi
Abu Dhabi Tourism was doing its first-ever Abu Dhabi Week across India and wanted to spread the word. They wanted the Indian Audience to see all the exotic destinations that Abu Dhabi had to offer and increase tourism.
Everyone in India who thinks of UAE, thinks of Dubai, and Zeist had a task to change that!
THE AUDIENCE
14
CITIES ACROSS INDIA
We chose cities that were connected with Abu Dhabi via direct flights
BTL Activation Reimagined
We decided to take help of technology to increase curiosity and understand travelers interests.
We used Oculus to give virtual tour of Abu Dhabi. Photo booths to give the feel of traveling to Abu Dhabi could look like and Sling shot to favourite locations and Tab based quizzes to understand peoples interests and spread awareness.
OUTDOOR ADVERTISING
CAPTURING WANDERLUST ON THE GO
We planted travel seeds with eye-catching visuals to break through the digital clutter, reaching a broad audience primed for adventure.
ON GROUND EVENT
Bringing Abu Dhabi to India
We curated events to give the actual feel of Abu Dhabi so potential travelers could experience the bustling streets, savor authentic flavors, feel the adrenaline rush of Ferrari World, and virtually delve into the golden sands of Abu Dhabi's dunes.
Mumbai | Delhi | Kochi
+12000
Attendees at the event
4,49,574
Tourist from India
India was the largest source market for Abu Dhabi tourism in 2019
Source: global media insight
