ICICI Bank
Engaging HNIs with Visual Storytelling
ICICI Bank's wealth management arm knew their website, aimed at High Net Worth Individuals (HNIs), wasn't captivating enough. The dry text about Indian currency, investments, and global economic impacts resulted in a high bounce rate – visitors leaving the page quickly.
Zeist was tasked with presenting financial information in a way that's both informative and delightful.
We saw an opportunity to transform the user experience.
Instead of bombarding HNIs with dense text, we envisioned a website that spoke their language: visually compelling and efficient.
Iconography that pops!
We replaced text-heavy sections with captivating icons that instantly communicate complex financial concepts. Think rupee signs morphing into global markets, or stock charts taking flight – clear visuals that leave a lasting impression.
Infographics that inform!
We ditched lengthy paragraphs and replaced them with data-rich infographics. Imagine bite-sized financial news and investment insights presented in a visually stimulating way, making information easy to digest and remember.
Result?
The bounce rate came
down to 12%
from 42%
