Bollywood

Bollywood Meets Branding: Instant Recall vs. Lost Creativity In recent advertising trends, brands are leveraging the nostalgia and popularity of iconic Bollywood characters by having actors reprise their memorable on-screen roles. Lenskart X Crime Master Gogo (Shakti Kapoor) from Andaz Apna Apna To promote the Lenskart Gold membership, leveraging the character’s obsession with finding and...